Why is SEO Important For Your Small Business?
“Why isn’t my business on the first page of Google?”
“How come we aren’t the first business that appears when I search for the services we provide?”
“How can I rank higher than my competitors on Google?”
As a marketing agency, the Mean Joe team is extremely familiar with these questions.
We understand that as a business trying to differentiate yourself in a crowded market, where you appear after a Google Search is crucial to your success.
The answer to these questions is Search Engine Optimization (SEO).
- What is Search Engine Optimization?
- Why is SEO Important?
- How Do I Improve My SEO?
- How Mean Joe Does SEO
What is Search Engine Optimization?
Moz describes SEO as, “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.”
In short, SEO impacts where your Business is located within the search results when using a search engine like Google. For example, when you type “Northeast Factory Direct” into the Google Search bar it’s the first paid and organic (non-paid) search result.
This is the direct result of Northeast Factory Direct’s SEO, and the focus on its branded keywords.
Why is SEO Important?
“Neat, but why should I invest time and resources into improving my business’ SEO?”
That’s a fair question, especially when SEO is more of a long-term business investment compared to something like paid advertising.
But hear me out!
By improving your SEO you can increase website traffic, build brand authority, and reduce digital advertising costs, while gaining market share from your competitors.
Here’s how it works.
Increase Your Website Traffic
According to SEO expert Neil Patel, 75% of people never scroll past the first page on a Google search.
So if your business isn’t ranking on the first page of Google, you’re likely missing out on a massive chunk of potential customers.
By improving your business' SEO, you’ll increase:
- Your business’s likelihood of appearing on the first SERP (Search Engine Results Page)
- The position of your business on the SERP
- And the amount of traffic to your website for your business’ targeted search terms.
Reduce Your Digital Marketing and Advertising Costs
SEO improves your position within the SERP, making it more likely for potential customers to find and visit your website.
It also improves your Google Ad quality, improving the position of your paid ads and reducing the cost of those ads.
When a potential customer clicks on your organic search result, you don’t pay for that click like you would for an ad.
So, the higher your business appears on the SERP, the greater the possibility that you won’t have to pay for their click.
Your SEO also impacts your ad quality.
For example, Google favors ads it deems as high quality, meaning that good SEO can move your ad above your competitors.
By improving your SEO, you can attract more customers, while lowering your Cost Per Click.
Build Brand Authority
As we stated earlier, most people don’t move beyond the first SERP and trust the top results.
That’s why appearing on the first SERP is crucial to your brand’s authority.
Because we trust search engines to provide the most relevant results, improving your business's SEO, and its ranking on the SERP, can improve your brand’s trustworthiness.
Even if a potential customer isn’t ready to buy, seeing your business rank for their search improves their overall perception of your company.
That way, when they are ready to buy, they'll consider your business more seriously.
How Do I Improve My SEO?
There are a lot of different elements that impact your SEO.
On-Page SEO, Keyword Optimization, Backlinks, Content, Site Health, and User Experience – all important (and often time-intensive), variables that need attention.
For business owners, they're also often distractions from the maily daily demands.
That’s where the Mean Joe Team comes in.
How Mean Joe Does SEO
Our SEO specialists are experts at navigating the digital realm. Our detailed reporting tools and website design experience can determine where your site could use some help.
Then we can apply the best practices to improve your website’s SEO, monitor progress, and focus on the details that will have the most impact.
If you feel like your business could improve its SEO, let’s set up some time to chat and discuss how to get your business on the first page of Google.