“We’ve tried TV before, but we couldn’t tell if it was working”, is something we hear a lot from clients when discussing TV advertising.
With the tacking and reporting of modern digital advertising,...
Outdoor advertising has come a long way from the hand-painted tavern signs, barber poles, traveling show posters (thanks P.T. Barnum!), and bulletins tacked to trees.
It was in the early 20thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized...
Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top...
