This is a guide for common words used within Google Ads/PPC

So you want your website to do some of the advertising work for your company. But how do you make sure your site is listed at the top when potential customers are searching?

Over the years, "Search Engine Marketing" has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has...

If you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with...

Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The...

SEM is a powerful tool in generating sales for your business. With the more information that is available to people today, it is more likely than ever that people will be searching for answers before...