Google Ads Glossary

This is a guide for common words used within Google Ads/PPC

SEM Explained: What is Paid Search Marketing?

Over the years, "Search Engine Marketing" has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it...

Google Rebrands Google AdWords as Google Ads...

Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The...

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