Outdoor advertising has come a long way from the hand-painted tavern signs, barber poles, traveling show posters (thanks P.T. Barnum!), and bulletins tacked to trees.

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Over the years, "Search Engine Marketing" has meant a couple different things. It was once the umbrella term for SEO (search engine optimization) and paid search activities. In recent years, it has...

Full-Service Advertising Agency can be many things. Some use it liberally but when we say full-service advertising agency, we literally mean everything but the kitchen sink. Rather than specializing...

If you’re going to invest in an AdWords search or display campaign, it is extremely important you know how to read and interpret the reports you’re given. Whether your doing it in-house, working with...

Sridhar Ramaswamy, Google Senior Vice President of Ads & Commerce, officially announced today, May 27, that the 18-year-old Google AdWords platform will be officially rebranded to Google Ads. The...

Billboards and Free Agents

It was in the early 20^thcentury when billboard advertising became a prominent form of advertising. With the emergence of automobiles, local restaurants and hotels utilized...

Mean Joe’s Favorite Super Bowl Ads of All-Time

Since 1979, when the Buggles proclaimed “video killed the radio star” we’ve been told that radio is dead. Somehow, even in the era of hyper-targeted digital advertising, radio is still a top...