An Introduction to Facebook Custom Audiences

An Introduction to Facebook Custom Audiences

Did you know that there are currently 3,170,650 active websites that are now using Facebook Custom Audiences?

With Facebook having more than 1.47 billion users that log into the social media platform every day, using Facebook to reach a new audience for your brand is now easier than ever. Thanks to the development of Facebook Custom Audiences, your business can reach customers that are the most likely to be interested in the products or services that your company is offering.

As an end result, this allows you to max out your ROI while also cutting back on what you’re spending on ads.

Are you interested in learning more about how your company can benefit from Facebook Custom Audiences? We’ve created a quick guide to help you better understand how you can benefit! Keep reading to learn more.

How to Create a Custom Audience on Facebook

Using Facebook Custom audiences allow you to create the audience you’re interested in targeting based on people visiting your website, who’s engaging with your website, and your current customer list.

For you to begin building your first Facebook ad targeting your custom list of customers, you’ll first want to head into the ‘Audience section’ on the Facebook advertisements manager. After that, you’ll need to click on ‘Create Audience’ and choose the ‘Custom Audience’ option available from the menu.

How Are Custom Audiences Used on Facebook?

There are many benefits to using custom audiences on Facebook. One of the main reasons why people use custom audiences is for re-marketing.

Re-marketing allows brands to remind shoppers of the products that they were interested in while shopping on their website. It also allows companies to remind customers of products that they left in their abandoned shopping carts. Using custom audiences on Facebook encourages buyers to make the final step towards making an official purchase from a brand.

Plus, it’s also a great tool to interact with customers to encourage them to re-purchase from your brand. Since current customers already trust your brand, you can use custom audiences to send special offers or introduce new products to your current customers.


Facebook login interface

Why Should You Use Facebook Ad Targeting?

Facebook ad targeting allows you to filter the relevance of the advertisements you’re paying for, by targeting specific people that will be the most likely to take action after seeing your advertisement.

The more relevant that you’re able to make your advertisement, the more money you’ll see back on the money that you’ve spent on an advertisement. With Facebook ad targeting, you’ll be able to micro-target people who have visited your website without buying anything.

Understanding Facebook Custom Audiences

By having a solid comprehension of how to target audience on Facebook, you can use Facebook Custom audiences to access valuable information about your audience's demographics! Using this information will give you the opportunity to build new ways to engage people with your Facebook page or your Facebook ads!

Are you interested in learning about the difference between a saved audience vs custom audience? We’ve got more for you to learn on our blog!