What is a “Full-Service” Advertising Agency
Full-Service Advertising Agency can be many things. Some use it liberally but when we say full-service advertising agency, we literally mean everything but the kitchen sink. Rather than specializing in one facet and limiting your relationship to a once a quarter “please see attached for your [insert ad campaign] results” email, these flexible agencies allow you to run all of your marketing and advertising needs through one source.
What all do they do?
- Media Buying
- Graphic Design
- Video Production
- SMM (Social Media Marketing)
- SEO (Search Engine Optimization)
- Strategic Planning
- And Everything Else Under the Sun
In a nutshell, a full-service advertising agency integrates multiple business facets into a synergistic marketing and advertising strategy to drive results for your business. At Mean Joe Advertising, we’ve taken over 50 years of combined experience and use it to drive solutions and identify opportunities for each of our advertising partners.
Convinced it’s best to work with niche specialty vendors, answer this:
- Is your social media strategy integrated to boost your SEO and PPC campaigns?
- Do you radio and TV campaigns drive website and direct inbound leads?
- Do you use your website analytics to identify better demographic and message targeting for your audience?
Being able to rely on your advertising agency as a business partner, allows you to truly focus on your business. They work for you – not the station, provider or anyone else. Because they are your partner, even when you have a project outside of their scope – it is more than likely they can find a way to get it done as a part of your partnership.
When it comes to picking a full-service advertising agency for your business, make sure they are your perspective on the relationship. Your business partner knows that you need less work and headaches on your desk, which means when it comes to getting the job done there’s no question as to how far they’re willing to go to ensure the success of your advertising.